He paid £2,000 for a website he couldn’t use.
Connor had the experience to build a serious independent physiotherapy practice. What he had online was a WordPress site nobody had shown him how to manage, with enquiries disappearing into an inbox he did not own.
From dead weight
to working practice.
Starting point£2,000 WordPress site
First replacementWorking within one week
TodayHome clinic and growing team
Connor didn’t need another website. He needed the first one to stop getting in his way.
Connor Flynn was a Band 7 NHS physiotherapist with a growing reputation across combat sports, basketball and active rehabilitation. He wanted to turn that experience into an independent practice in Cheshire.
He had already taken the expensive step. After responding to a Facebook advert, he paid £2,000 upfront for a WordPress website. It went live, but the company behind it never gave him a usable handover. Forms sent enquiries to an unfamiliar mailbox. WordPress felt completely alien. The site existed, but it was not helping him run the business.
The frustrating part was that Connor’s expertise was real. His online presence simply made it harder to reach.
A professional website on paper. Dead weight in practice.
Nothing here needed a dramatic technical diagnosis. The daily problems were obvious.
£2,000 committed before Connor knew whether the site would work for him.
Contact forms fed a mailbox he did not understand or control.
No clear instructions for managing the site or changing the business information.
The technology demanded more attention while giving the practice no clearer route to bookings.
Connor FlynnOwner · Professional Sports Physio
The first useful decision wasn’t visual.
I knew Connor was trying to move from NHS work into private practice, and I could see the site was not paying him back. I originally offered to repair it. Once I saw the plugin stack, template and missing handover, rebuilding was cleaner and fairer.
Because he had already lost £2,000, I did not ask him to take the same risk again. We started on a manageable monthly arrangement and concentrated on getting him something that worked.
“I paid £2,000 for a WordPress site that got me nowhere. Ricardo coded the entire website from scratch in a week. Now I rank on Google and take all my bookings online without back-and-forth DMs.”
Build around the way Connor actually works.
A physiotherapist cannot stop a session to answer every call. The website, inbox and booking system needed to carry the conversation until Connor was free to respond.
One professional inbox. No mystery handoff.
Website enquiries were moved into a Google Workspace account on the Professional Sports Physio domain. Connor already understood those tools and still uses them today.
Zanda Health carried the sensitive parts.
Zanda Health, formerly Power Diary, already supports the consent, intake and appointment workflow a physiotherapy practice needs. The website guides people into it instead of trying to recreate it.
Email, text or voicemail instead of constant live calls.
That route suits a practitioner who may be treating a client or spending time with his family. People can act while their intent is high without expecting Connor to abandon the room he is in.
The website grew up with the practice.
We did not pretend the perfect system appeared in one attempt. The first job was getting Connor out of a bad situation. The next was learning what the business genuinely needed.
- A working replacement
The first usable version was delivered quickly so Connor had a professional place to send people and an enquiry route he could control.
- Systeme.io as a stopgap
We tested focused landing pages and email automation while the offer and customer journey were still taking shape.
- A proper Astro website
As search visibility and service depth became more important, the project moved to a fast custom site that could support real pages, focused landing routes and ongoing improvement.
- An operating asset
The work now continues through website updates, Google Business Profile management and carefully sourced physiotherapy content.
From renting treatment space to making room for someone else.
Connor now operates from his own home clinic in Cheshire. The practice has grown enough for a part-time physiotherapist to work from the same space, giving the business more capacity without demanding that Connor personally handles every appointment.
Current position for the search “physiotherapist in Cheshire”.
Connor and a part-time practitioner can now serve clients from the home clinic.
The next search campaign is designed to create more work for the team instead of simply creating more calls for Connor.
The next stage is not growth for its own sake. It is helping the clinic stay visible, filling more of the second practitioner’s capacity and giving Connor more control over the time he spends with his family.
What the Professional Sports Physio website needed to make clearer.
The useful story is not a claimed percentage uplift. It is how the website evolved into a clearer professional destination for the practice, its services and its booking route.